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Giveaway Twitch The Basics VideoStop using Giveaways to Grow Your Twitch Channel
Driving follows is an outstanding way to encourage both first-time and repeat viewings as well as open the door for future subscriptions, donations and advocacy, making this action incredibly important to the growth of the Twitch Kittens community and the streamers within it.
Twitch Kittens used their giveaways to promote a wide array of their streamers. To allow them to promote as many different streamers as they could without making the campaigns overly cluttered, Twitch Kittens included Twitch Follow actions for different streamers at different points in the giveaway.
This gave 14 separate members of the Twitch Kittens community the opportunity to benefit from the campaigns. Using giveaways to drive Twitter follows is another highly effective tactic you can use to help grow your streaming presence.
Maintaining an active presence on Twitter is a terrific way to draw consistent attention to your stream and aid your long-term promotional efforts, and using giveaways to incentivise Twitter follows is a great way to bolster your presence on the platform.
While these two action types were the focal point of the Twitch Kittens campaigns, several other highly effective actions such as joining the Twitch Kittens Discord server, visiting their Patreon page and merchandise store, and subscribing to streamers' YouTube channels were also incentivised.
YouTube has since prohibited incentivising subscriptions with 3rd party apps, but contests can still be used to drive traffic to YouTube channels.
These visit actions played a vital role in the campaigns' success. By getting users to visit their Patreon page and merchandise store Twitch Kittens were able to drive traffic to two of their key revenue sources.
This allowed them to further promote their offerings and encourage revenue generation through the purchasing of merchandise and the patronage of their community.
A factor which greatly contributed to the success of the Twitch Kittens giveaway was the highly appealing and targeted prizes they chose.
By giving away prizes as valuable as high-end gaming chairs, Twitch Kittens were able to make entry incredibly appealing and encourage entrants to complete as many actions as possible in order to maximise their chances of winning.
This proved to be highly effective as the giveaways generated an impressive average of 17 actions per user. The fact that a gaming chair is highly relevant to Twitch Kittens' target audience also added significant value to the campaign.
If the prize was something more generic, Twitch Kittens would run the risk of incentivising actions from irrelevant users who just want to win a prize.
However, by offering a prize that is specifically targeted towards the gaming community, Twitch Kittens were able to ensure that the bulk of entrants would be gamers and streaming fans who had high potential of becoming viewers, fans and supporters.
Twitch Kittens sent out promotional Tweets announcing each of their campaigns and had many of their streamers Retweet the posts in order to reach a wider audience and give the campaigns as much exposure as possible.
Social media is often the common thread for Twitch streamers to interact with each other while looking for ways to improve so advertising a giveaway on social media leads to users joining and becoming part of our community.
By using the giveaways to promote streamers from their community Twitch Kittens were able to grow their followings and help strengthen the overall Twitch Kittens Community.
Similarly, by having these same streamers Retweet the giveaways and promote them to their own followers, Twitch Kittens managed to tap into those audiences to cross-pollinate their own following and drive other powerful actions like Patreon and merchandise store visits from targeted users who were already familiar with the Twitch Kittens community or the streamers within it.
We use our network of streamers to also promote the campaign so we not only attract our followers but all of theirs.
In addition to announcing and sharing their campaigns, Twitch Kittens also sent out follow-up Tweets which reminded their followers to enter their giveaways.
They even added additional Twitch and Twitter follow actions to the campaigns as they progressed to keep things fresh, encourage the completion of extra actions, and gain exposure from new audiences by incorporating more streamers into the giveaways.
As well promoting the campaigns from within the community, Twitch Kittens also had great success by encouraging their audience to get involved with the promotional efforts.
They achieved this by asking users to Retweet their announcement post using the Retweet actions in both giveaways. Getting users to Retweet the campaign worked terrifically during the first campaign, so Twitch Kittens ramped things up in this department for their follow-up campaign.
In addition to giving users entries for Retweeting the campaign, Twitch Kittens awarded entries to users who Retweeted some of their other promotional material.
They also awarded entries to users who viewed certain posts on Facebook and Instagram which promoted the giveaway. They asked users to like and share these posts which helped boost promotional efforts on these platforms, however, liking and sharing was not mandatory for entry.
We use the users that enter to promote it through their own social media. Looking at the giveaway results you'll notice that the campaign enjoyed a huge boom in impressions and actions on the 6th of July.
This spike was most likely caused by a combination of the campaign naturally gaining traction over time and a highly influential figure within the streaming community entering the giveaway and Retweeting it to their large following.
This just goes to show the huge value that influencers have to offer. I assume someone with a large following entered the giveaway and Retweeted it, many of us in the streaming industry are close and support each other with things like this!
I have noticed that if someone like Dr Lupo even comments on a post of mine the engagement sky rockets, so if someone his size entered a giveaway it would cause something similar.
By the time the second campaign rolled around Twitch Kittens were able to drive much more consistent impressions and actions, bringing in a steady amount of users for the entire duration of the giveaway.
This improvement can be largely attributed to their extra focus on encouraging Retweets and other forms of social sharing, as well as the additional effort that Twitch Kittens, their streamers and their partners put into promoting the campaign across a variety of social media platforms.
By driving all of these actions with their giveaways, Twitch Kittens were able to amass great value for their community and the streamers within it.
The giveaways attracted an average of 7, new Twitch followers for 14 different streamers for a total of , new followers in the Twitch Kittens community.
The campaign also brought in , new Twitter followers across 9 different accounts for an average of 12, new followers per promoted account.
Khaljiit was even able to personally attract paying Twitch subscribers and over 13, new YouTube subscribers with the campaigns. The results have been great, our social media and discord has really blown up in a positive way, and we have gained a lot of new members.
Take a look at the actions driven by each giveaway to see just how powerful these campaigns were. You may notice that some actions have been deleted.
You can use giveaways to interact with your Twitch community, increase their engagement, and even encourage them to sub by e. Your community only has to send a message to Twitch chat to enter the giveaway - which is something everyone on Twitch can do!
Including your community watching you from a mobile device. Engagement increases drastically by making it so easy to enter the giveaway, while creating extra hype with the increased engagement being shown directly in Twitch chat.
Setting up and managing your giveaways is also quick and easy on your side - all done through your dashboard. Your Twitch mods can also fully manage your giveaways , helping you free up your hands.
You can also copy, re-do, export and import your giveaways. Note : A giveaway will stay active until it's archived , disabled, or automatically archived by Moobot after one month.
You can restrict entries to only your Twitch subs or long-term subs , or give your Twitch subs additional chances to win the giveaway.
You can also give even more additional chances to your long term Twitch subs by using Moobot's Tier system. This can act as a big encouragement for your viewers to sub to you on Twitch and reward the loyalty of your current subs.
Tip : You can always come back to the archive to see the winners of your giveaway. That way there is no need to note any names down, or hand out any prizes on-stream.
While some giveaways are quick and some can last up to a month, remember to free up space for your next giveaway by archiving your completed ones.
Warning: Moobot will automatically archive your giveaway after one month, so make sure you have completed your giveaway by then.
Moobot keeps the results of your previous giveaways in your archive, and you can view the archive by following these steps:. Most streamers base this decision on whether the winner is following the stream, and whether they're still around in Twitch chat.
Keyword-type giveaways give you the option to accept or deny drawn entrants , while you must re-do a random-number-type giveaway to discard the declared winner.
For keyword-type giveaways, once you've drawn an entrant while running your giveaway , you can choose whether you consider them a winner.
You can also make announcements to Twitch chat at each step for:. Once you've chosen and accepted a winner for your keyword-type giveaway, you can have them claim their win, to make sure they're still around.
You can adjust both the chat command and the responses in the claiming-section of your advanced options. For random-number-type giveaways, Moobot declares the winner once they have guessed the correct number.
Unlimited Potential Unlimited entry method combinations including the ability to create your own Custom Actions. Heaps More Awesome Features 25 supported languages, automatic fraud protection, smart notification emails and so much more.
Integrate Gleam with Twitch Use our awesome software to easily create Twitch giveaways that will engage your audience and grow your community.
Authentication Allow fans to authenticate their Twitch account to login to your campaign. Learn more Free. Entry Award fans an entry for logging into your campaign via Twitch.
Follow a Channel Allow users to gain and entry for Following your Twitch channel. Subscribers Only Create and deploy Subscriber only campaigns with this action.
Learn more Hobby. More Twitch Examples Want to see what the widget is capable of? Here's some Twitch campaigns we prepared earlier. FB Competition.
Simply adjust the sliders to the desired amount. Once a user has won a giveaway their profile will be displayed with options to visit their channel page and send a direct message.
The giveaway panel is replaced with their chat and a timer to mark inactivity. Main articles What is Nightbot? Giveaways The Basics Upon entering the Giveaways page you are presented with an eligibility list, a giveaway panel, and a chat window.
Eligibility List The eligibility list shows the current pool of users eligible to win the current giveaway.